Sam said this would be a great be a post about hip hop and commercialization. Yeah, all of that is fine and dandy, but I rather speak on death of the word “Swagger”. It’s been scientifically proven when middle class Caucasians use popular urban slang terminology , it’s the end of the word’s “air of coolness”, deeming it completely uncool to say. Don’t ask me why, it’s just one of the rules of hip hop. But the Toyota’s Sienna SE “Swagger Wagon” commercial is really funny, it reminds me of this MTV satire of the word bling bling. Honestly, if there is a funeral for the word swag/swagger, I will be not attending. This word has been used to many times and it’s use so loosely that it’s lost it’s own swag a long time ago. Checkout MTV’s Bling Bling commercial.