THE END OF AN ERA

 |  January 20, 2009
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After twenty years of filling its back pages with ads selling sex, women and how to increase your manhood, The Source is now saying a big ‘NO’ to such advertising and starting the New Year with a more conscious approach. “I realize the risk that we’re taking,” said L.Londell McMillan, co-publisher of the magazine in an article in the New York Times. “But I think when you have the more raunchy, seedy ads, you lose ads like financial services ads, some of the travel ads, the bigger corporate consumer ads like McDonald’s, Coca-Cola, Pepsi-Cola, technology, high fashion.”
And as we all know the survival of these magazines such as the Source depends on those advertising dollars. The magazine founded by Dave Mays and ran to the ground by Benzino has always promoted sex, misogyny and discrimination until the duo were ousted from the publication back in 2006 and a new lease of life was brought to the publication with its new generation of editorial staff and team of journalists.
Undoubtedly people are obviously gearing up for some serious changes this year, but have these changes come a little too late when it comes to The Source?