Chingy came aound when the whole St. Louis boom was taking place (Nelly,St Lunatics and the whole right thurrr movement). He dropped 4 albums, ranging from a 2x platinum debut (Jackpot) in 2003 to his last album (2007`s Hate It or Love It) that sold a lackluster 31,000 copies while on Def Jam.
SOHH had a chance to interview Chingy and the reason for his disappearance was explained.
“When I was gone for the three and a half years, off the scene, people really got to understand that I have a personal life, and in that personal life I lost a lot of close people to me,” Chingy told SOHH. “I lost three of my closest friends, I lost my auntie, I lost my little cousin, I lost my girl cousin, I lost my granddaddy, I lost a couple of friends. People don’t see that. They just see that you don’t have a song on the radio and you [haven’t released] a video. They don’t see your real life and the things you go through. A lot of these people [no longer being around] hurt me and I didn’t even want to make music. I was sick of the whole life. I just got sick of it. I was still working on music but I just didn’t care about being in the light because I was going through so much. And with going through that and having to deal with all these fake rumors that were fabricated, I was going through a lot and people didn’t know saying, ‘Oh, he doesn’t have a song or CD out.’ They’re not seeing what I’m going through and can’t see my personal life. They’re on the outside looking in.” (SOHH)
He even spoke about his one time friends turned rivals Nelly and Luda.
“Me and Nelly are cooler,” Chingy added. “Me and Nelly are straight. I was just at a party with Nelly here in St. Louis. Me and Ludacris talk. We’ve e-mailed each other back and forth and talked about different things. So everybody is cool. It comes to a point where you have to realize life is too short to be tripping on some dumb little bull crap that ain’t gonna get you nowhere. A person is going to be here one day and then they can be gone the next. You can’t be tripping off all that nonsense in the past and all that ignorant and petty stuff. Our relationships are cool. Me and Nelly are cool, me and Cris are cool. Everything is good, everybody is moving forward trying to work and live.” (SOHH)
The rap game is fickle, if you dont stay relevant you are doomed to fade away. It doesn’t matter what the tragedy is, you have to be able to turn it around and stay relevant in the eyes of fans. He is now working on his first indie album called No Risk, No Reward 13 and I wish him all the luck but this isn’t 2007 anymore people aren’t going to feel bad for you and buy 31,000 copies of your album because you had a hit they used to like. He really has to come with it or risk fading into oblivion otherwise he may just have to get a day job or reality show (Aubrey Style) and make some of that TV money.