Nike’s convinced basketball doesn’t stop, even though it has. Gotta still sell shoes right? Check out the latest ad campaign featuring Basketball figures Lebron, Durant, Amar’e, Dirk, Sue Bird, Coach K and inexplicably, J. Cole and ?uestlove on what “Basketball Never Stops” means.

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This entry was posted on Monday, November 7th, 2011 at 2:40 pm and is filed under Sports, Video. Tags: ?uestlove, Amar'e, basketball, basketball never stops, coach k, Dirk, durant, J. Cole, LeBron, Nike, sue bird, wieger and kennedy