Serge FleuryDay 1 of iStandard’s ‘Beast of The Beast’ 5 event kicked off at the world famous Webster Hall in NYC with a live ‘Behind The Rhymes’ Interview w/ Jay-Z’s longtime engineer and overall expert sound technician, Young Guru. Interviewed by former ‘Editor and Chief’ of the now defunct Scratch Magazine Jerry Barrow.
Guru spoke candidly on his experience and involvement in past projects with various artists, who he feels are some of the ‘next to watch’ producers coming up as well as some valuable advice for the crowd of young music lovers. Immediately following the interview were 2 incredibly informative producer panels.
To cap the evening off, all the panelists rolled up their sleeves and broke out their laptops to bless the attendees with a celebrity beat cypher in which they played 3 tracks they produced that are familiar to the crowd as well as 3 new beats to show off and let the up and comers know they still have what it takes to compete.
Day 2 of iStandard’s ‘Beast of The Beats’ 5 started off with a private luncheon for the 40 producers involved in the ‘Beast’ competition at the historic Johns restaurant in NYC. You could feel the excitement build as the producers arrived for sound check.
After some networking, it was time to unleash the beast! There was a lot of talent in the building however there could only be 1 producer, or production team in this case, crowned ‘Beast of The Beats’.
Hailing from Miami Florida, ‘The Mekanics’ consisting of 17 year old Remedy & 18 year old Technique impressed the panel with their competitive yet dynamic pop sound and took home an amazing prize package including production hardware & software, meetings with execs at various labels, as well as the first ever Monster Energy producer sponsorship and an all expense paid trip to Atlanta to be in a live studio session at the Legendary Patchwerk Studios with Shady Records recording artist, Yelawolf.
