Hov Season has returned.

Jay-Z took the internet by storm tonight, using a brand new Samsung commercial to officially announce the release of his twelfth solo album,Magna Carta Holy Grail, during halftime of Game 5 of the NBA Finals.

Magna Carta Holy Grail will release to Samsung Galaxy users on July 4 and will be available worldwide on July 7. While details of the album are scarce at the moment, the above video suggests the project will include production from Pharrell, Swizz Beats, Timbaland, and Rick Rubin.