Looks like the media attention that has been given to the casting call requirements for the new promotion of Ciroc vodka, READ HERE has ruffled a few feathers as the company has issued this statement:
“CIROC Vodka has nothing whatsoever to do with this inappropriate and offensive casting call, which was done without the brand’s knowledge or consent. We are currently investigating how this occurred. CIROC Vodka has created a brand that defines sophisticated celebration for all consumers, and in no way condones this practice.”
Yeah in these dark and dismal days of depression and recession it is not a wise move for a new company or brand to be seen condoning such measures. Someones head is about to roll that’s for sure.

This entry was posted on Thursday, March 26th, 2009 at 10:34 pm and is filed under Business, News. Tags: casting call, ciroc vodka, damage control, Diddy, media attention