Thursday, July 14th, 2011 at 6:06 pm
MTV did this really dope feature on Tech N9ne’s Strange Music conglomerate. To make a long story short. Tech built it ground up. Learned how to perform, created a cult fanbase, and monetized that fanbase. Strange Music is a company that monetizes their artists brand(s). Not just a company that monetizes the recorded music their artist make. That’s why they are winning.
Sidebar: Plus it helps that they are based in Kansas City. The cost of operating a business there has to be so much lower there compared to NYC, LA & even Atlanta.