Friday, June 29th, 2007 at 9:33 am
After 50 Cent made a cool $100 mil from investing in Glaceau’s Vitamin Water when it was gobbled by Coca-Cola, it seems as though Interscope Records has an interest in the beverage market as well. The record label announced that it has signed a joint venture with Drinks America to develop various drink products.
The agreement also says that Interscope will help market those beverage products as well as help marketing the company’s current product line which includes Donald Trump’s Trump Super Premium Vodka and Willie Nelson’s Old Whiskey River Bourbon and Bourbon Cream.
So it probably won’t be surprising to see Dr. Dre, Eminem, G-Unit, D12 or other Shady, Aftermath, Interscope, Geffen, A&M Records artists pitching the products or at least having their music in the background.