|  April 8, 2009


Kanye and Rihanna are the next in line to launch their own perfume lines, thanks to Jigga. Through Jay’s Iconic Fragrances Yeezy and Rihanna have joined forces with Parlux Fragrances Inc to launch their smells. Talking on the deal Jay Z said “We are excited for the opportunity to partner with Parlux and their management team in the launch of these dynamic new brands. This venture will take what is already a successful franchise at Parlux to a new level.”
An official press conference about the deal will be taking place on Wednesday. I just can’t even begin to imagine how Kanye’s will smell, I am guessing over the top with a name like Ego 🙂 Kanye is also hoping that his new line of Nike kicks that went on sale this week will allow him to work with the top selling brand on a line of sportswear as opposed to securing just a licensing deal for a one off attempt. No slowing the kid down is there?