If you were part of the A$AP Mob, wouldn’t you feel good too?
August belongs to New York’s hottest crew, the A$AP Mob. Through multiple endeavors, the Harlem-based group is putting their creative stamp on every artistic vertical they can get their hands on.
Starting with de facto group leader, A$AP Rocky’s, exciting August 1st tweet regarding the impending Mob takeover, “I would like to announce the first annual Awgest…For the month of Awgest, we will be launching a new Awge website, music, content, video & a whole bunch of other kool shit,” it seems like we’re in for one hell of an Awgest. Already making good on that promise, we received Twelvyy’s debut album, 12, Ferg will be dropping Still Striving on Friday, and the highly-anticipated Cozy Tapes: Volume II will arrive on August 25th. To tide us over until this sure-fired compilation’s release, the Mob just dropped off a woozy banger and video for “Feels So Good”.
For the mob, simplicity is key—they don’t rely on gimmicks to bolster their brand. While asserting their Hip Hop dominance, which emanates from a keen individuality, the mob takes turns explaining why it feels so good to be in their position in front of a white back drop that feels like a behind the scenes photo shoot—they let their talent do the talking. Featuring Rocky, Twelvyy, Ant, and Ferg, “Feels So Good” reinforces their unique, creative aesthetic, and ability to operate individually while complementing one another. With the mob, the whole is greater than sum of its parts.
Check out the dope visual below. Also, be on the lookout for Ferg’s Still Striving dropping on Friday, and be sure to listen to Cozy Tapes: Volume II. If this song and video are of any indication, it will be a good one.