Oh lord, it’s the Hood Pope!

Rappers leveraging their brand power for shoe deals isn’t a new concept, but that doesn’t make it antiquated or diminish its demand in the slightest. Artists like Kanye, Pusha T, and Kendrick Lamar have all enjoyed this alternative revenue stream to supplement their musical incomes, and other rappers perpetuate these collaborations ostensibly all the time: A$AP Rocky just announced a partnership with Under Armor, and other Mob member, A$AP Ferg,  just participated in the new Adidas Pure Boost DPR campaign.

The Hood Pope has enjoyed a longtime partnership with the German shoe outfitter, and continues deepening his ties with this recent collaboration. With the help of his stylist and running coach, Kwasi Kessie, Ferg has participated in several photoshoots showcasing him running through his hometown New York in the new Adidas kicks. Aimed at fashionably increasing runner’s comfort, the Pure Boost DPRs feature Adidas’ patented Boost technology to ensure maximum performance, offered in two colorways currently: tan and pink.

More colorways will drop over the course of 2017’s remainder. Take a look at some of Ferg’s photos below: