Lil Yachty & Nautica Release Winter Clothing Capsule

6 years ago view-show 3,187,800

The Sailing Boat captain keeps capitalizing on his unique image.

While Lil Yachty is a polarizing musician, part of his undeniable allure emanates from his transcendent star power, manifesting in his powerful brand image. His red braids are an easy identifier, but his brand power extends deeper than that: he intelligently created an entire “boat” image around his persona, widening the potential brand partnership possibilities considerably. And he’s capitalizing on those possibilities now.

Yachty has been part of the Nautica fashion team as a creative director since earlier this year, and has helped the apparel company craft clothing lines adhering to his artistic vision. Now, the sailing boat captain and Nautica are teaming up for another collaboration: a winter capsule release.

The capsule will include bucket hats, bomber jackets, pullovers, cargo shorts, sweats, and more. You can check out the collection here. Check out some of the articles below: