Adam Grandmaison has officially started a record label.

No Jumper has evolved into one of hip-hop’s premier media platforms. Effectively a talent gatekeeper, Adam Grandmaison’s platform has interviewed every burgeoning artist from Tekashi 6ix 9ine to Trippie Redd. While he’s known for interviewing and vlogging, No Jumper has officially become a distributor, as they’ve just debuted their first song: Tay K and Blocboy JB’s “Hard”.

Teaming up with Atlantic Records, this move is momentous partnership for Adam and No Jumper, and hopefully will usher in a new age for the channel with 1.2MM subscriptions.

Listen to “Hard” below: