Coming to you from Virginia, it’s Heir Wave Music Group.

Pusha T boasts a rap sheet that can compete with just about anyone in hip-hop. From one-half of the iconic Clipse to a Grammy-nominated solo album, from president of GOOD Music to curating the 2018 1800 Tequila ensemble album, Push is as respected behind the booth as he is in the boardroom. 

Further integrating himself on the business side, Push recently announced his new record label, Heir Wave Music Group, and its first signee, Virginia’s Kahri 1k.

Hailing from Petersburg, VA, Kahri 1k is a sign of what’s to come for Heir Wave Music Group: promoting Virginia-based talent. Push’s new label will put the masses onto the relatively untapped Southern region, effectively bolstering careers of the marginalized while paying homage to his home state.

Push announced Heir Wave Music Group and Kahri’s signing at an event held at Defiant Studios in Richmond, VA earlier this week.

Watch his announcement below: