With a little help from his fans.

TDE’s latest signee, Carson, CA-bred Reason, is upholding the dynamic label’s standard for artistic purism. A man with a story to tell, from the outside, it seems like what Reason wants out of the rap game is catharsis — he wants to share his perspective with the world, and wants the world to share with him. 

A man desperate to get his music out there, Reason solicited his fan base to provide enough activity on an Instagram post to incentivize TDE’s allowance of releasing his new song, “High Hopes.” Message received, loud and clear. Today, Reason released his new single on SoundCloud.

Listen to “High Hopes” below: