No matter the situation, RTK knows how to have a good time.
Rich The Kid delivered his sophomore album, The World Is Yours 2, this past March to commercial success. A loaded tracklist featuring some of the industry’s brightest talents — like Tory Lanez, Young Thug, Ty Dolla $ign, and plenty more — Rich’s 2018 sequel continues establishing himself as a force to be reckoned with.
And while the album’s tracklisting has more features than it doesn’t, Rich still reserves some room to flex his solo chops — including on the album’s fifth song, the financial advisory, “Save That.” Yesterday, April 17th, Rich came through with the entertaining visual.
Set in an alternate universe, one where Rich is forced to grind for minimum wage at a grocery store, the “Save That” video show the “Plug Walk” rapper converting his mundane surroundings into an enthralling nightclub-esque experience.
Similar to Kid Cudi’s 2008 “Day ‘N’ Nite (Crooker’s Remix)” video, where Cudi plays a dejected convenience store employee, Rich’s new visual shows that even if he never reached his platinum status, his party spirit would translate to any given situation — no matter how prosaic.
Check out the “Save That” video below: