Nudy always keeps it real.

Atlanta’s Young Nudy — cousin of 21 Savage — is one of the few entertainers who has cultivated a cult-like status that trends commercially. Known for his SlimeBall mixtape series, the 26-year-old rapper has transcended Atlanta’s pockets to encroach upon mainstream territory — he currently has >1MM monthly Spotify listeners. Yesterday, April 21st, he took another stride towards pushing his brand by releasing his latest single, “Keep It 100.”

Check out the new Nudy track below: