Duck Down Signs Deal with YouTube, History Channel

13 years ago view-show 575,883

By Quibian Salazar-Moreno

      A couple of weeks ago, Duck Down Records, home to Buckshot, Sean Price, Smif n Wessun, and the whole Boot Camp Clik, announced that they were partnering with ESPN, allowing the cable channel to use their music in their broadcasts. Now Duck Down is getting down with The History Channel as well. Buckshot has recorded the theme and promo music for the channel’s “Gangland Series,” a look gangs in the U.S. and in prison. The show airs on Thursday.

        The label also hooked up YouTube to host a Duck Down Records channel.

      "I believe 5 years from now we’re going to look back on Sites like YOUTUBE, MYSPACE, AllHipHop, HipHopGame, HipHopDX, etc and view them as marketing revolutions within the Music Industry,” Duck Down CEO and co-owner, Dru Ha said in a statement. “A few years ago (during our Triple Threat campaign) we were phasing videos out, because there were so few outlets for them to air, that it did not justify the expense. Today, we again have a reason to make videos, and while national TV networks like MTV and BET may not offer us coverage, YOUTUBE allows us to put our visuals in front of millions of people.  It definitely levels the playing field and gives us a voice.  In addition to our traditional music videos we’ve used the platform to air behind the scenes footage, comedy skits, concert clips and day in the life pieces that our fans are eager to see.  I mean Sean Price has his own episode of MTV Cribs and Punk’d on the Duck Down /YOUTUBE Channel."

      Check out the label’s channel here