J. Cole’s Delivers Video for “Applying Pressure”

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He’s capitalizing on the buzz around “The Off-Season.”

Today, J. Cole dropped the video for one of the many stand out tracks on his newest album. The video features plenty of solo shots of Cole performing in New York City – Cole takes you from the streets to the subway and everywhere in between. As always, Cole brings plenty of energy to his latest visual, giving the song new life. It’s not a video that you’d expect to see from a superstar, but we all know Cole is different. You won’t see models or fast cars, but you will see Cole’s vision brought to life.

Watch the video for “Applying Pressure” below: