TikTok has emerged as one of the premiere music discovery destinations. The video-sharing app has enabled users to unleash their imaginations by producing creative dance challenges and viral videos, set to a variety of songs. In 2020, if an artist wants to catch heat, they’d better have a song that will invoke novel dances.
Such is the case for King Critical’s hit record, “Why Is Everything Chrome? (Lean Swag Rock Wit It).” And while it’s been catapulted into the charts thanks to help from TikTok’s rabid fanbase, King Critical still relies on traditional marketing methods to deepen his cachet. Recently, the New York artist took back visual control of his record by releasing the official “Everything’s Chrome” video, featuring Key Glock and Duke Deuce.
Trends will be trends, but music videos will always be a constant in the hip-hop marketing world.
Check out King Critical’s video below: