To celebrate NBA Rookie of the Year Kyrie Irving’s success in the NBA this year, Alife teamed up with Pepsi Max, the A$AP Mob, and French Montana for what should’ve been a crazy night. Unfortunately, Irving and the A$AP Mob were unable to attend. Chief Keef, however, came to the rescue and made a surprise performance. All photos by Bernard Smalls.
To celebrate the release of their album “Self Made Vol. 2,” Rick Ross’ Maybach Music Group set up a pop-up shop at Alife in NYC. Ross, Stalley, Meek Mill, Omarion, and Wale were all in attendance, signing albums and meeting fans. During the event, the group also performed a couple of tracks off the album. The event was sponsored by Ciroc and Reebok. All photos by Bernard Smalls.