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album sales week of 4/13/10

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MGMT “Congratulations” – 66,796 (47% digital)

Gucci Mane “Burrrprint (2) HD” – 19,606 (24% digital)

Murs & 9th Wonder “Fornever” - 5,523 (45% digital)

Masta Killa “Live” – 119 (35% digital)
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some quick commentary… first of all, those Masta Killa numbers are kinda ugly.  In his 4th full week of sales, Inspectah Deck’s album “Manifesto” outsold Masta Killa’s 1st week.  Granted, I think Masta Killa’s album is a live one, but still.  It’s kinda ugly.

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What’s interesting to me, is to watch the shift from physical to digital in progress.  Here we are, and after a few years of seeing digital sales creep up from low percentages to around 25% – 33% of total sales, if we take this week’s albums, Gucci Mane, who one would expect has a low percentage of digital-music-buying fans (less broadband penetration in the southern markets), did 25% of his total sales as digital.  So if that’s the low-end, then MGMT’s hipster-with-itunes-account-friendly “Congratulations” is the other end of the spectrum, pulling almost 50% of it’s sales from digital.