Hov is continuing his quest for world domination by opening a new 40/40 in London in 2012. The deal involves Hova partnering with Ashley Cole, who is kind of a big deal in England. Cole is a major soccer player.
Anyway. This is a multi million pound (sterling) deal, and supposed to be the first of several ventures between Hov and Cole. Jay-Z says:
“London is one of the most vibrant and exciting cities in the world and the perfect location for our new venue, I’m excited about working with Ashley and NVA Entertainment Group on a range of new projects and The 40/40 London is going to be the hottest place in town.”
The club will have an American themed menu, and a location will be announced in August. Hovvy and Cole will have a big party to celebrate the growing franchise, which now is in 5 locations in the US. Spotted at HHDX.