Theophilus London stars in the newest ad for Bing, which is set to air this Sunday (February 12) during the Grammys.As part of the “Bing is for doing” campaign, the rapper talks about his daily grind as an emerging artist. Also, as part of his campaign with Bing, he’s offering cash prizes for fans who remix the song in the ad.

“People talk about overnight success, and this is definitely not one of those stories,” he explains, adding that a grueling touring schedule (over 300 shows this past year!) and significant internet presence account for his current success. He continues, “No one dresses me, no one tells me what to do, no label pushes me around.”