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We all know rappers have a crazy affection for absurd endorsements, but like it or not this is becoming part of the game and an integral part of staying successful and relevant.  After rocking a pair of “Elevator” glasses in his “Black & Yellow” music video, Eyetique inked a deal with Wiz Khalifa to promote their line of shades.  I don’t know who this is a better look for, but probably Eyetique because I’ve never heard of the brand.  Then again, it’s been a minute since I’ve worn the stunner shades.

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In related news, Swizz Beatz announced that he inked a deal for a line of Reeboks. While there’s no official name or release date for the kicks, there are a couple of photos floating around the web.  They look cool, but I’d realistically never wear them.  There’s no doubt that Reebok is a step down from Christian Louboutin, but Swizzy is killing it right now on the endorsement tip.  There’s a significant chance that Swizz is making more money from his deals with Audemars Piguet and Aston Martin than from any of his musical endeavors.

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