Album Sales Week Of 5/1/12 (B.o.B, Santigold, Apollo Brown & OC)

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Bobby Ray did it big this week with the release of his sophomore album, Strange Clouds, making it both a critical and commercial success. The album moved over 76,000 units this past week, which isn’t too shabby, especially considering the title track and the hit-single “So Good” are now both certified platinum.  It is however worth noting that the album debuted at number five, although it was predicted to land at number two on the Billboard 200, behind Carrie Underwood’s number one album, Blown Away.  Well, you can’t win them all, right?
Santigold also had an impressive opening week. Although not quite as triumphant in the commercial realm as B.o.B’s latest offering, Master Of My Make-Believe moved a solid 17k this week.  I’m actually interested in checking this one out, solely based on the strength of the single, “Disparate Youth.”  It’s worth noting that sales for both Strange Clouds and Master Of My Make-Believe were primarily digital and both albums were released under Atlantic.  This is not a coincidence; either both albums were undershipped or the digital market is expansively growing.  I would lean towards the latter, considering that the deluxe edition of Strange Clouds was only released through Target, a physical retailer.  Boom-Bap fans were able to rejoice this week after producer Apollo Brown and lyrical vet OC dropped their highly-anticipated project, Trophies, a week early on iTunes. The album fared well in it’s opening week by moving 790 albums digitally.  I haven’t had a chance to listen to the entire album, but it seems like dope beats and dope rhymes, you know – the classic ‘90s fare – and I’m not mad at that.

B.o.B “Strange Clouds” – 76,560 (68% digital) [read review]

Santigold “Master Of My Make-Believe” – 17,522 (72% digital)

Apollo Brown & OC “Trophies” – 1,368 (80% digital) (week-and-a-half total)