In the middle of a classroom…

Preparing for his heavily-anticipated debut album, The World Is Yours, Rich The Kid has been taking an alternative marketing approach. Sure, he’s released singles, like the ubiquitous Kendrick Lamar-assisted “New Freezer” and the Trippie Redd-featured “Early Morning Trapping”, but his awareness campaign extends past conventionality into relative obscurity–in fact, it extends into the classroom.

Amongst those The World Is Yours singles is the incredibly addicting “Plug Walk”, which has frequented the most prominent hip-hop outlets, from Hot New Hip Hop to Chance The Rapper’s Instagram story, and recently received a Breaking Bad-inspired visual. However, given Rich The Kid’s debut album ambitions, he decided to take “Plug Walk” one step further.

This past Tuesday, The Kid stopped by a USC classroom to deliver an impromptu performance of the hypnotic, spaced-out single. Whether or not the students and professor were aware of the private concert is unclear, but judging by the video captured by the student, it looks like this was an unplanned marketing stunt.

In the video, Rich can be seen standing on a desk, throwing papers in the air, flexing his hit song on the students, all in the middle of a lecture. No, Rich The Kid isn’t your average artist. Hopefully The World Is Yours won’t be an average album.

Watch the video of RTK serenading unsuspecting USC students below:

#RichTheKid pulled up to #USC 😂📚 @richthekid #WSHH

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