Jay-Z partners with Budweiser

18 years ago view-show 748,539

By Quibian Salazar-Moreno


      Diddy isn’t the only one pulling out all the stops to promote his new album. Jay-Z and Anheuser-Busch have just announced a partnership naming Jigga as co-brand director for Budweiser Select. Jay will collaborate with the beer company on strategic marketing programs and creative ad development.

      "Collaborating with Jay-Z on marketing our Budweiser Select brand presents an opportunity to work with one of the world’s great entrepreneurs and draws upon his expertise with pop culture, music and business," said Marlene Coulis, vice president of Brand Management, Anheuser-Busch, Inc. "His approach to reaching people in creative, groundbreaking ways that transcend cultural boundaries makes this alliance particularly exciting."

      The first ad for the relationship aired during Monday Night Football on ESPN and is scheduled to air during the National League Championships Series on Fox. The ads are basically clips from Jay’s video for “Show Me What You Got” which debuted on Tuesday and not only promotes Budweiser Select but also has a closing graphic saying, “Jay-Z is back, coming Nov. 21”, promoting his upcoming album, Kingdom Come.


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