It’s been almost two years since Hurricane Katrina wreaked havoc in New Orleans and the city is still recovering from that tragedy. Grammy-winning singer John Legend has teamed up with Tide to help ease the stress.
Tide plans to rebuild 10 homes for 10 families in New Orleans. Tide and Legend are encouraging people to join them in making this a reality by donating a minimum of $10 to The St. Bernard Project, a non-profit organization that helps families in St. Bernard Parish rebuild their homes and lives.
On May 5th, Legend will play a “Loads of Hope” benefit concert on at Lafayette Square following his show at The New Orleans Jazz & Heritage Festival.
“New Orleans is known as one of the historical and cultural centers of American music. As an artist, I want to do my part to help bring music back to the city, and I also want to remind people everywhere that there are still many families who need our help,” said John Legend. “I’m extremely proud to join Tide in its efforts to help New Orleans families continue to rebuild their lives.”
For a cash gift of $10 or more, donors will receive a ticket to the John Legend benefit concert and an exclusive “Loads of Hope” Tide vintage shirt. Tickets to the “Loads of Hope” concert will also be available at the door in Lafayette Square on Saturday, May 5th at 8PM.
Visit TideCleanStart for more.