Kimora Lee Simmons Macy’s Line Launches

13 years ago view-show 1,078,803

Kimora Lee Simmons expands her empire with her new line, “Kouture by Kimora” exclusively for Macy’s.

Simmons discussed the new line with WWD:

“I wanted to do something that spoke to a different market for Macy’s. It sits in a different section. I wanted this to be crossover. I wanted this to be colorless and really about fashion. And it’s what I call recession-proof. It’s really important to say that. You can get a cocktail dress with a bustier top and satin skirt for 30 bucks. you can get a great jean for $19.99.”