The Rich Forever boss has some words for a fellow rapper.
Rich The Kid has been enjoying his swagged-out hip-hop ascension. One of music’s more voluminous project suppliers, Rich’s high output culminated in his recent debut album, The World Is Yours. Boasting a decorated tracklist with names like Chris Brown, Kendrick Lamar, and Lil Wayne, Rich’s debut album proved that he’s made a lot of friends on his way to the top. Conversely, the album also proves that he’s made some enemies along the way–namely, Lil Uzi Vert, who he calls out on “Dead Friends”. Today, Rich has dropped off the track’s visual.
Directed by Rich himself, the “Dead Friends” video features the Rich Forever CEO showing a Lil Uzi Vert look-alike what the “boss lifestyle” actually entails by touting his riches through commanding poker tables and driving the Hollywood hills in a Rolls Royce. The Kid isn’t one to teach lessons out of a textbook–he teaches the boss lifestyle through example.
“Dead Friends” joins “Plug Walk” and “New Freezer” as the select The World Is Yours visuals.
Watch “Dead Friends” below: