On March 14th at MSG at a New York Knicks game, Reebok launched their campaign with Mike Posner and Rick Ross. As creative director of Reebok, Swizz Beatz also took part in the days’ activities.An official press release went out today and Reebok announced they’ve teamed up with Rick Ross, Mike Posner & Tyga for their newest campaign “It Takes A Lot To Make A Classic” (Tyga was unable to attend due to his tour schedule but is apart of the campaign). The campaign will highlight Reebok’s “Icon” footwear, Ex-o-Fit, WorkOut and Freestyle, while celebrating its rich history as The Classics brand.
Kicking off on March 22nd, Reebok’s “It Takes A Lot To Make A Classic” campaign will debut short films, digital, print, and media executions with Rick Ross, Tyga and Mike Posner so be on the lookout. With the latest acquisitions, Reebok is looking to re-emerge as a force in the in the footwear, apparel and sports related industry.