To say he stands the test of time is an understatement.
Snoop Dogg truly is one of the more impressive individuals not only in music, but in entertainment at large. A man who came on the scene with a wicked flow to match his raw street-centric content, Snoop has continuously refined his craft to maintain relevancy. On May 19, 2017, the GGN anchor released his 15th studio album, Neva Left, to generally positive reviews and an elated fanbase. To give the album that special “Snoop” edge, he recently dropped off the visual for the album’s title track.
Using an unmistakable sample from Wu-Tang’s “C.R.E.AM.”, the “Neva Left” video harbors an old should vibe, paying homage to Snoop’s past while asserting his cachet—he’s one of the few old school rappers who receives ubiquitous respect and appreciation. Part of Snoop’s entertainment buoyancy is his ability to consistently inject creative risks into his work. No, the “Neva Left” visual is not a live action video—it’s completely animated with art similar to Aaron McGruder’s Boondocks.
Talking about his hustling history that comprises his current mentality and outlook, Snoop uses the song and video to seamlessly bridge his past and present. Part of the reason Tha Doggfather has enjoyed such a successful career is his palpable integrity. He might be well into his 40s, but his grit and smooth style always prevail.
Watch the entertaining video below, and be sure to stream Neva Left: