Video: Basketball Never Stops Featuring Lebron, KD, Amar’e, J Cole and More

10 years ago view-show 868,131

Nike’s convinced basketball doesn’t stop, even though it has. Gotta still sell shoes right? Check out the latest ad campaign featuring Basketball figures Lebron, Durant, Amar’e, Dirk, Sue Bird, Coach K and inexplicably, J. Cole and ?uestlove on what “Basketball Never Stops” means.