albumsales2.

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album sales week of 4/20

Cypress Hill “Rise Up” - 18,456 (25% digital)
Devin The Dude “Suite 420″ - 6,120 (28% digital)
Little Brother “Left Back” – 4,555 (50% digital)
Andre Nickatina “Khan The Me Generation” – 2,323 (75% digital)
Kurupt “Streetlights” – 2,882 (23% digital)
Cognito “Automatic” – 1,290
Ninjasonik “Art School girls” – 75 (72% digital)

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Now, I’m not one to kick someone while they’re down, and I have much respect for the music these guys make, but I have to say that I’m a bit surprised by Ninjasonik‘s dismal sales numbers.  These guys are at the vortex of hip-hop, punk, indie-rock, lower east side new york and williamsburg hipster subculture.  They bridge the cultural gap from Matt and Kim to Wiz Khalifa.  I’ve seen their live show.  It’s raucous, irreverent, and the crowd is IN to it.  These guys are authentic cool.  Is it that the label they’re signed to has no power?  The guy who owns the label that released this album just had a baby by M.I.A.  And his dad is Edgar Bronfman Jr. (for those who don’t know, that’s the CEO of Warner Music Group).  So maybe they just didn’t know how to market it?  Either way, I can’t quite figure out why a group that is at the cutting edge of cool, can’t get more than 75 people across the whole country to buy their album.  I guess hipsters don’t buy albums?  Or maybe they would if they knew about them?