There was great competition, but only one clear winner.
Last night was the BET Awards—an event commemorating individual’s contributions to Hip Hop. Recognizing the artistic value that advances the genre, the annual BET Awards pays homage to the genre’s most creative and most innovative. While every winner is deserving in their own right, like Cardi B’s award for best new artist, one man’s victory transcended the rest: Kendrick’s best album of the year hardware for DAMN.
It’s not news that Kendrick Lamar is a generational artist. His ability to weave metaphorical rhymes into captivating story telling positions him as one of the greatest rappers to ever grace a microphone. He’s been in the limelight since roughly 2010. We’ve known about his adroit artistry since 2010. What might be lost on some fans is his penchant for musicality, lacing diverse sounds to create an intriguing, varied sonic aesthetic—which was captured in spades on DAMN.
From blood-pumping hits like “DNA.” and “HUMBLE.”, to more reserved approached like on “PRIDE.” and “FEAR.”, DAMN. is a musically inclusive masterpiece. Despite being up against worthy competition—like Jay Z, DJ Khaled, J. Cole, Migos, and Future—it was clear that Kendrick’s body of work was the most creative, innovative, and masterfully told.