A video from one of the sleeper releases of last Fall Piñata. Freddie keeps his grit at all costs, trudging around in this lo-fi number. He puts a day in his life inside the lens of a trip to Harold’s. That’s terrific metaphor sprinkled with the most times you’ve ever heard the word “b*tch.” At the bottom of the gutter, there’s a story he always finds. Watch it after the jump.
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Either Hov has some extracurricular friends who are getting waaaaaaay out of pocket or this broad cray. We like to think it’s both but the evidence won’t skew in one direction. She doesn’t use her own name to boost this track’s profile, so we won’t either. “Mrs. Carter” is the scream from the abyss of fifteen lost minutes of fame infamy. This is a blow to the Main Chicks and Wifey party. One it may not ever bounce back from. Video after the jump.
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The Snowman stops in with hip-hop’s favorite auntie interviewer. He talks mostly about his new record, and how Jay-Z doesn’t cry but could cry if he wanted to because he’s that rich. But truthfully, this is a good insight into Jeezy’s origins in the poorest part of Atlanta and how he uses that experience to guide him as a music entrepreneur. Watch after the jump.
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Take a snapshot of Young Thug, who is a new South legend in the making. It will last longer. This driven, chirpy gangster music should deter anyone from wanting to live That Life, but it sounds so excited and manic, you can’t help but wonder… This is from Mike Will Made It’s upcoming project Ransom. Listen after the jump.
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Video: Young Jeezy – “Me OK”

 |  August 4, 2014
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Trap All-Stars delight. Jeezy bringing it to the abandoned houses and alleyways, as he swings a gold chain in the face of poverty. Hustle your way up! Have a chance to revisit the hood when you need to shoot an authentic video. The track is no-frills CTE template and it knocks. “Me Ok” visuals after the jump.
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Chance premiering the “Arthur” theme song that Wyclef shaped for him and Elle Varner. He also positions himself as a soul man more than a rapper. On display: a versatile voice box with pointy songwriting tools. He makes ‘everyday wonderful’ possible, and better, typical. Watch the performance after the jump.
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Video: Rick Ross – “Supreme”

 |  August 4, 2014
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The boss offers some early 90s New Jack swag on the “Supreme” video. “Sunny, sandy and salacious” is the title of Rick Ross’s personal ad on Miami Craigslist. His visual palette is steak dinner and marble jacuzzi, drug dealer mansion and swooping seagull. Credit this vid for getting it exactly right. After the jump.
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