Directed by Josh Forman.
YBN Cordae is enjoying a moment. The 21-going-on-22-year-old MC might be a member of Gen Z, but his poise, composure, and astuteness paint him as an artist wise beyond his years. On his debut album, The Lost Boy, Cordae simultaneously provided fans with an impressive body of work and quelled old heads’ swelling fear about rap’s future — with Cordae at the helm, hip-hop is in good hands.
A distillation of varying influences, sounds, and moods, The Lost Boy is an eclectic artistic endeavor, replete with pensive lyricism and rewind-worthy moments. One of the standout tracks from Cordae’s album, “Broke As Fuck,” bridges both of these frontiers. Yesterday, Cordae released the track’s official music video.
Mirroring the song’s sporadic nature, the video is not for the faint of heart — and shouldn’t be watched by people with light sensitivities. A visual manifestation of Cordae’s reeling thoughts, the Josh Forman-directed journey leverages savvy editing and graphics to bring the track to life.
Watch “Broke As Fuck” video below: