So over the weekend I was having a conversation with Sickamore, Rich Hil‘s manager, about how I felt Rich needed more of a presence online. He said something that I initially thought was crazy talk. “Blogs don’t break artists”. “No way” was my response. “Odd Future, Lil B?” was his. I thought about it, and he was right. Both artists had critical acclaim from progressive sites such as Pitchfork and Fader. However, the majority of hip-hop blogs gave these artists some shine only after they had already been established as force to be reckoned with (or they flat out still don’t acknowledge them).
Take Waka Flocka for example. A lot of hip-hop blogs treated him like some sort of a disease. Most of them wouldn’t even acknowledge his existence initially (we did). But guess what? Dude is crazy entertaining, and the people love his antics. Plus he has HIT records, which is what really matters. The fact that people f*ck with you in real life. I don’t care if a rap nerd thinks you are cool. I do if the general public does. A lot of people want to credit blogs for the success of Wiz Khalifa. While I think they have been an integral part of making industry folk aware of his presence I guarantee you that the average Wiz Khalifa fan heard about him from word of mouth or Youtube as opposed to a hip-hop blog. Did Wiz get the attention of the same major label that dropped him from a mixtape or from a commercially released record? While most bloggers would attribute it to his mixtapes, I attribute it to the fact these labels saw that the kid could SELL records. Plus did Wiz’s fans get his mixtape from a blog or from his twitter/facebook? Even artists like Travis Porter & Jackie Chain, who either have hit records or are about to, have garnered little hype and/or attention from these “taste making” hip-hop blogs.
So as much as these hip-hop bloggers like to take credit for people’s careers, at the end of the day I honestly feel that they overvalue themselves. Facebook, Twitter and Youtube break artists. Hip-Hop blogs don’t. Am I saying hip-hop blogs don’t matter? Of course not. They matter a lot. While they may not break an artist I feel like they are integral in maintaining their relevancy. They help promote their material, and allow people who may be late to the game on an artist become aware. Plus they are going to fill you in on the information that an artist may not want you to know about them. Information allows people to have the best overall perspectives on things. And blogs are an integral part of providing that perspective. My point is that these bloggers who want to call out DJ’s for not breaking records need to look themselves in the mirror. Neither do you bruh bruh (Plies voice). Step your game up!
P.S. Also do people like Kanye West & Snoop Dogg go to bloggers offices? (Ohh, that’s right they don’t have offices). Or do they go to Facebook & Twitter HQ’s? This has nothing to do with breaking artists, but I thought it was a valuable point. The artists are going to the entities that REALLY matter.
Edit: My man Charlie who manages Travis Porter just hit me with a powerful tweet.