Drako Overcomes “Pressure” On New Music Video

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The Atlanta rapper is out here making diamonds.

It’s been quite the prolific year for Atlanta’s Drako. His explosive debut 2020 single, “On My Own,” earned the Babygrande Records artist placement on Spotify’s coveted “Realest Down South” playlist, and was promptly followed with a striking video. A man on a mission, Drako quickly capitalized on this moment by turning up the heat with his speaker-rattling track, “Pressure.” With fans clamoring for more, the Fully Loaded rapper has returned with the official “Pressure” video.

The Shot by JG-directed video employs tangential narratives to capture the song’s heart of overcoming adversity to ensure victory — no matter the odds, no matter the circumstances. When the cards are stacked, when all escape routes are blocked-off, one is faced with two choices: crumble under the pressure, or create diamonds. Drako’s gone through fire to find success; he always rises to the occasion.

Watch the “Pressure” video below: