Italian brand United Colors of Benetton has launched their Unhate Campaign as a message to the world to stop hatin. Cmon Italy, U.S. rappers have been on the Stop Hatin’ train for years. Clever advertisement though, definitely gonna turn heads and piss some people off. Check out what Benetton has to say about it and check out the vid and pics from the campaign.
“The UNHATE communication project includes a series of coordinated initiatives and events, starting on 16 November in the main newspapers, periodicals and websites around the world. The central theme is the kiss, the most universal symbol of love, between world political and religious leaders, such as: Barack Obama and Chinese leader Hu Jintao; Pope Benedict XVI and Ahmed Mohamed el-Tayeb, Imam of the Al-Azhar mosque in Cairo (the most important and moderate centre for Sunni Islamic studies in the world); the Palestinian president Mahmoud Abbas and the Israeli prime minister Benjamin Netanyahu. These are symbolic images of reconciliation – with a touch of ironic hope and constructive provocation – to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation”