Drew: What qualities signify the fans in Eminem’s core audience?
Dan: I’d say the majority of Eminem’s core audience would fall under the umbrella of hip-hop “traditionalists.” Meaning, they like what they like and there’s pretty much nothing that’s going to change their views at this point. They enjoy relatively safe rap music and scoff at the idea of hip-hop evolving past someone simply rapping over a beat and calling it a day. Their interest in rap music doesn’t go too far past the surface level. Things like context, pathos and actual authenticity don’t matter much to them. They’re definitely probably also big fans of J. Cole because he, like Em, shares an affinity for rapping over terrible piano beats, saying “f—-t” a lot, and just generally creating the most mediocre, emotionally-shallow rap music you can get these days.